Helping bring high-quality summer programs to underprivileged youth
The Summer Learning Collaborative, better-known as SummerCollab, is a nonprofit that aims to close the academic achievement gap between children of high-income and low-income families by partnering with community centers in making high-quality summer programs available to low-income youth.
Standing out with a strong brand and assets
First Ascent helped SummerCollab develop their own brand that would help them stand out as a non-profit that produces results. We also developed custom platforms that streamlined how they accept donations, recruit people, and share their curriculum database.
Building a partnership
First Ascent are not only experts at what they do but also great people to work with. They took the time to really learn about SummerCollab and the work we were doing before diving in and completing high quality work on time and on budget. I consider them partners that will help us continue to grow in the future.
A light bulb moment
Improving the logo was the first step in developing SummerCollab's brand. We added a light bulb symbol to match its mission, 'to light kids up about learning'. We also tweaked their color palette, adding more blues to make it more lively.
To help them maximize the impact of the brand, we developed their brand guidelines, showing them how to use their logo, colors, and typography while providing tips on photography and branding best practices.
“First Ascent Design rebranded SummerCollab, rebuilt our website and curriculum database, and managed much of our print and digital communications for us. Not only am I proud of our new brand and website, but more importantly, I see the impression it makes on donors, camp leaders, teachers, and other stakeholders we engage with.”
Fun and playful iconography
We focused on capturing the positivity and excitement that comes with learning at a young age in our icons.
Simplifying the recruitment process
The website plays a crucial role in recruiting people, from counselors and teachers, to program managers and curriculum writers. We developed a streamlined platform for their recruitment process to help with interviewing and approving candidates, as well as ensuring they're the right fit for the job. Partner camps can also log into the platform and shop for candidates, adding even more value to the platform. The recruitment platform has managed over 600 applicants since its launch, helping the organization handle its workload easily.
Finding the right curriculum with a few clicks
The curriculum is one of SummerCollab's essential components. We developed a curriculum database to allow partners to easily search for one that's right for them using subject, difficulty, lesson type, grade level, and unit filters.
As the database grows, it will be transformed into a store where non-partners can access, preview, and buy curriculums.
If you’re a non-profit looking to tell your story in new and engaging ways, our team at First Ascent will be more than happy to help. Please contact us today and let’s get the conversation started.