MARKETING
FOR SCHOOLS, UNIVERSITIES,
AND COLLEGES
Helping Education Institutions Connect, Engage, and Grow
Education changes lives, but only if people know about it. Whether you’re recruiting students, engaging donors, or strengthening your school’s reputation, marketing plays a critical role in making sure your message reaches the right people.
At First Ascent, we help K-12 schools, higher education institutions, and other education organizations tell their stories, attract students and supporters, and build lasting connections. From admissions marketing and recruitment campaigns to strategic communications and brand storytelling, we craft marketing that moves people to action.
Turn Interest Into Applications, Enrollment, and Support
Great things are happening at your school. We make sure people hear about them.
- Brand Storytelling & Communications – Share the impact of your programs through compelling content, video, and social media campaigns.
- Admissions & Enrollment Marketing – Reach prospective students and families with digital campaigns that guide them through the decision-making process.
- SEO & Content Strategy – Make sure your school appears when prospective students, parents, and educators search for programs like yours.
- Email & Nurture Campaigns – Keep your school top of mind for students, families, and supporters with targeted, data-driven email marketing.
- Paid Digital Advertising – Drive applications, campus visits, and event attendance with social media and search ads designed to convert.
- Website Strategy & Development – Ensure your website is easy to navigate, visually compelling, and optimized to guide visitors toward enrollment, donations, or engagement.
Building Stronger Connections With Your Community
Marketing isn’t just about attracting students. It’s about strengthening relationships with teachers, staff, caregivers, alumni, and the community.
- Teacher & Staff Recruitment – Find the right educators and support staff with targeted recruitment campaigns.
- Organic Social Media – Build a vibrant online presence with social media strategies that showcase student achievements, staff spotlights, and community stories while fostering engagement.
- Community Engagement & PR – Build relationships with local organizations, businesses, and media to increase visibility and support.
- Fundraising & Donor Engagement – Inspire giving with donor campaigns, grant proposals, and event marketing.
- Event Promotion – Drive attendance for open houses, fundraisers, and school events with digital and offline strategies.
WORK
WITH US
Who We’ve Helped
From K-12 schools to universities and education nonprofits, we’ve worked with organizations committed to making a difference.
ECIC
The Pilot School
Goldey-Beacom College
Great Oaks Charter School
FAQ
How do you help schools increase enrollment?
We take a multi-channel approach, combining digital ads, SEO, content marketing, and website optimization to make sure your school stands out and attracts the right students.
Do you work with both K-12 and higher education?
Yes! Whether you’re a private school, charter network, university, or education nonprofit, we tailor strategies to your audience and goals.
Can you help with teacher recruitment?
Absolutely. We develop recruitment campaigns that showcase your school culture, highlight staff testimonials, and use digital advertising to reach the right candidates.
What platforms do you advertise on?
We run campaigns across Google Search & Display, Meta (Facebook & Instagram), YouTube, LinkedIn, and TikTok—wherever your audience is most likely to engage.
How do you track success?
We measure results through application inquiries, campus tour sign-ups, event attendance, and engagement metrics. For paid campaigns, we optimize based on conversions, cost per lead, and long-term retention insights.
How much does education marketing cost?
It depends on your goals. Smaller campaigns start at $5,000/month, while full-scale strategies (including branding, website updates, and ongoing marketing support) vary based on scope.
Ready to Reach More Students?
Get In Touch
Whether you need to drive enrollment, recruit top educators, or strengthen your school’s brand, we’re here to help. Let’s talk to see how we can help your school grow.
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Get In Touch