Hitting “send” on an email campaign is easily the most stressful five seconds of a marketer’s week. Instead of crossing your fingers and hoping for the best, email A/B testing lets you gather data on what is and isn’t working. Here are the foundational rules of A/B testing and seven variables you can test.
Presentation design advice often focuses on making slides look “pretty” but building a great deck is actually about structure and making sure every element on the page serves a strategic purpose. Here’s our framework for cleaning up your layouts, streamlining your data, and building highly effective slides.
Reddit is no longer the clunky ad channel it used to be. Recent infrastructure rollouts have turned it into a serious performance channel, and your buyers are probably already there researching their options. Here’s what changed, where it fits in your marketing mix, and how to show up without getting downvoted into oblivion.
$20-a-month AI subscriptions mean automated bots are targeting smaller websites more than ever before. A website vulnerability can be exploited by an in less than five hours after going public. Here’s how we actively manage and defend our clients’ websites so you don’t have to worry about it.
In a small organization, your problem isn’t a lack of stories. It’s a lack of time to capture them before they disappear. But you don’t need a videographer to produce great video. This DIY system helps small teams capture authentic stories and turn them into months of content.
OpenAI just expanded ads to all free ChatGPT users. AI advertising is probably going to be an important part of the media mix eventually, but being first isn’t always an advantage. Here’s what the early data shows, and what we’re recommending instead.