A new Adobe study says nearly half of Americans use TikTok as a search engine, but the same study shows Google, Reddit, and ChatGPT still rank higher for trust. Here’s how to decide if TikTok belongs in your strategy and how to show up well if the answer is yes.
Meta and Google Analytics have never agreed on conversion numbers, but that’s about to change. Meta is redefining what counts as a click in March 2026, and your reports are going to look different. Here’s what’s actually happening and what it means.
Most marketers know their ads need a refresh eventually. The hard part is knowing when to act, what to actually change, and how to do it without resetting everything you’ve worked to build. Here’s a practical guide to staying ahead of ad fatigue without over-managing your account.
Last month, Instagram announced it is limiting posts and Reels to a maximum of five hashtags. It’s a move away from the old strategy of using as many tags as possible to find an audience. Now, social platforms are relying more on your actual caption and on-screen text to figure out who should see your content. Here’s how to pick those five tags and what you should focus on instead to actually get seen.
LinkedIn ads cost more per impression than other social platform, but a high CPM isn’t always the red flag people think it is. What matters is who’s actually seeing your ads. For B2B or any long sales cycle, a cheap CPM means nothing if none of those people can buy, approve, or influence a decision. Sometimes paying more upfront gets you the right people faster.
Instagram Reels, TikTok, and YouTube Shorts are where people go to discover brands. It’s never been easier to make short-form video content, but good video starts long before you hit record. You need clarity on your audience, your story and messaging, and what happens after you hit “post.”