Giving Tuesday is an annual movement following Black Friday, meant to direct some of that spending momentum toward supporting good causes with charitable donations. Whether it’s time, money, or good vibes, people are ready to give! In recent years, Giving Tuesday has exploded, thanks to the immense reach of social media platforms like Instagram, Facebook,…
What could your nonprofit do with an extra $10,000 every month to spend on in-kind advertising to help with your marketing? Enter Google Grants, (aka Google Ad Grants), a little-known gem that can give your nonprofit serious visibility on Google via search ads, without costing your organization a dime in advertising budget. Search ads, which…
Recently, a disagreement between WordPress.org (the free, open-source software) and WP Engine (a popular WordPress hosting provider) left many small sites without crucial updates. It’s a reminder of why partnering with a team like First Ascent for managed hosting is a smart move—especially for small businesses. We manage our own servers, so your site isn’t…
Are you using Instagram Stories as part of your strategic marketing plan? If you’ve spent much time on social media lately, you likely already know that one of the app’s most beloved features is IG Stories, where users share short-format videos and vertical images that disappear after 24 hours. But did you know that these…
Some big changes are coming up for marketing teams who rely on large email marketing lists to reach their subscribers, customers, or members, and it could impact how some of those campaigns are delivered (or whether they’re delivered at all, for those not in compliance.) Major email providers, Gmail and Yahoo, have recently announced their…
Google is known for making frequent updates to its products, but some changes are more impactful than others. The transition to Google Analytics 4 (GA4) was one of the biggest shifts in digital analytics. If you’re still adjusting to GA4 or wondering how it has evolved since its launch, this guide covers the latest updates…