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We’ve all closed a popup asking for our email before the page even finished loading. Your signup flow is the start of the subscriber relationship, and when it’s done well, it builds trust, sets expectations, and makes saying yes feel easy. We walk through how to create an email signup flow that sets you up for more subscribers and better engagement.

Your email looks great in light mode, but does it still hold up in dark mode? More than 40% of people check email in dark mode, according to Litmus. If your emails aren’t designed for it, text and images can get lost, and your brand might not come across the way you intended.

Some big changes are coming up for marketing teams who rely on large email marketing lists to reach their subscribers, customers, or members, and it could impact how some of…