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LinkedIn ads

A Beginner’s Guide to LinkedIn Ads

LinkedIn is a great platform to reach business professionals and decision makers. If you’re a B2B business owner looking to build brand awareness or grow your client base, you should…

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Customer personas

How to Develop Customer Personas

Customer personas help brands interact with their customers effectively. In a marketing study by the Edelman Group, 51% of respondents expressed frustration with several brands’ efforts in understanding their needs….

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