MARKETING FOR SCIENCE, TECHNOLOGY, AND ENGINEERING COMPANIES
Helping STEM Companies Stand Out, Build Trust, and grow
Your work is groundbreaking, but it’s also complex. Whether you’re in life sciences, biotech, or engineering, your marketing needs to do more than just look good. It needs to educate, build trust, and generate real results for investors, customers, and talent.
That’s where we come in. First Ascent was founded by an engineer, so we understand the challenges STEM companies face: long sales cycles, technical messaging, compliance concerns, and the need to balance brand credibility with real-world impact all require a strategic approach. From brand development and product launches to lead generation and workforce recruitment, we make sure your marketing isn’t just good. It actually works.
Turn Complex Ideas into
Clear, Compelling Messaging
You’re solving big problems. We help you tell that story in a way that resonates, builds credibility, and drives action. Before you can grow, you need a solid foundation. We help science, engineering, and biotech companies develop a clear brand, strong messaging, and a strategic roadmap that sets them apart.
- Brand Development & Positioning – Define a unique identity that makes your company stand out.
- Web Design & Development – Build credibility with a high-performing website that showcases your expertise.
- Communications & Marketing Strategy – Create a clear, actionable plan to grow your brand, attract leads, and keep customers engaged.
- Investor & Pitch Decks – Craft compelling presentations that secure funding and partnerships.
- White Papers, Case Studies & Infographics – Turn technical data into engaging, research-backed content that educates and persuades.
Getting Your Company in
Front of the Right People
Once your foundation is set, the next step is making sure the right people see it. We use targeted, data-driven marketing strategies to build awareness, drive engagement, and generate leads.
We help you build long-term visibility so the best people are already paying attention, even before you post the job.
- SEO & Business Profiles – Improve your visibility in search results, AI queries, and industry directories.
- Paid Media & Digital Ads – Generate high-quality leads with a mix of digital marketing and traditional advertising channels.
- Email & Nurture Campaigns – Keep potential customers engaged with strategic email marketing that builds trust over time.
- Tradeshows & Conferences – Maximize your impact at industry events with booth design, digital promotions, and post-event follow-ups.
- PR & Thought Leadership – Get featured in industry publications, trade media, and top-tier news outlets.
Turn Complex Ideas into
Clear, Compelling Messaging
You’re solving big problems. We help you tell that story in a way that resonates, builds credibility, and drives action. Before you can grow, you need a solid foundation. We help science, engineering, and biotech companies develop a clear brand, strong messaging, and a strategic roadmap that sets them apart.
- Brand Development & Positioning – Define a unique identity that makes your company stand out.
- Web Design & Development – Build credibility with a high-performing website that showcases your expertise.
- Communications & Marketing Strategy – Create a clear, actionable plan to grow your brand, attract leads, and keep customers engaged.
- Investor & Pitch Decks – Craft compelling presentations that secure funding and partnerships.
- White Papers, Case Studies & Infographics – Turn technical data into engaging, research-backed content that educates and persuades.
Getting Your Company in
Front of the Right People
Once your foundation is set, the next step is making sure the right people see it. We use targeted, data-driven marketing strategies to build awareness, drive engagement, and generate leads.
We help you build long-term visibility so the best people are already paying attention, even before you post the job.
- SEO & Business Profiles – Improve your visibility in search results, AI queries, and industry directories.
- Paid Media & Digital Ads – Generate high-quality leads with a mix of digital marketing and traditional advertising channels.
- Email & Nurture Campaigns – Keep potential customers engaged with strategic email marketing that builds trust over time.
- Tradeshows & Conferences – Maximize your impact at industry events with booth design, digital promotions, and post-event follow-ups.
- PR & Thought Leadership – Get featured in industry publications, trade media, and top-tier news outlets.
Recruitment & Workforce
Development
STEM talent is in high demand. Finding (and keeping) the right people is a challenge. We help you attract top talent, build a strong employer brand, and create a sustainable talent pipeline.
- Recruitment Marketing – Job postings alone won’t cut it. We use targeted digital ads, LinkedIn campaigns, employer brand storytelling, and retargeting to reach top STEM professionals and technicians.
- Employer Branding – We help you showcase your company culture through employee testimonials, video content, and behind-the-scenes storytelling that make you stand out in a competitive hiring market.
- Glassdoor & LinkedIn Optimization – Ensure your company pages and job postings highlight what makes your workplace unique.
- Retention & Internal Communications – Keep employees engaged through internal newsletters, employee spotlights, and recognition campaigns that reinforce a strong culture.
- Workforce Pipeline Development – Partner with universities, trade schools, and workforce organizations to build relationships with future talent before they enter the job market.
- STEM Events & Career Fairs – Drive attendance and engagement at hiring events with targeted digital promotion and on-site branding.
WORK
WITH US
HOW we’ve helped organizations hire and grow
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FAQ
What makes First Ascent different from other science marketing agencies?
We were founded by an engineer, so we know how to market complex, technical work without dumbing it down. Our team has deep experience in engineering, biotech, life sciences, and B2B marketing, and we specialize in turning technical achievements into compelling brand stories that drive engagement and trust.
How do you tailor marketing strategies to fit the specific needs of my business?
No two science companies are the same, which is why we don’t take a one-size-fits-all approach. We start with a deep dive into your company—your goals, audience, and competitive landscape—to build a marketing strategy that aligns with your unique needs. Whether you need to attract investors, recruit top talent, or generate leads for a complex B2B sales cycle, we craft a plan that moves the needle where it matters most.
What types of science companies do you work with?
We partner with companies across life sciences, engineering, healthcare, and science-based startups. We also work with the organizations that support them, including workforce development programs, incubators, and industry associations. Whether you’re launching a breakthrough innovation, scaling your business, or attracting top STEM talent, we know how to reach the right people.
How do you measure success in science marketing?
Marketing in the science and engineering space isn’t always about immediate conversions—it’s about building trust, driving engagement, and nurturing long sales cycles. We track key performance indicators (KPIs) such as brand awareness, website traffic, lead quality, investor engagement, and recruitment success to ensure your marketing efforts deliver tangible results.
How do you handle compliance and industry regulations?
We stay up to date with relevant regulations in biotech, healthcare, and engineering marketing, ensuring that all content is accurate, compliant, and aligned with industry standards.
How involved will I be in the marketing process?
That’s up to you. Some clients want to be hands-on, while others prefer a fully managed solution. We tailor our approach based on your team’s capacity and goals.
How soon will we see results?
Paid campaigns can start driving leads immediately, while SEO, PR, and brand-building efforts create long-term growth over 4-6 months. Our approach balances quick wins with sustainable strategies, ensuring that every dollar spent contributes to lasting impact.
Take Your Science Company Further
Get In Touch
Whether you’re looking to generate leads, attract investors, launch a product, or recruit top talent, we help you reach the right people with marketing that works. Let’s talk.
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