Imagine Exhibitions

Harry Potter™: The Exhibition

Harry Potter™: The Exhibition was created and developed in partnership by Warner Bros. Discovery Global Themed Entertainment and Imagine Exhibition. The experience features authentic movie props, costumes, and interactive displays based on the beloved film franchise. To help support, Imagine Exhibitions tasked First Ascent to design and launch a new website with the technical foundation and marketing capabilities to bolster ticket sales across numerous locations worldwide.

Scope of Work

  • Website Copywriting, Design, and Development
  • Marketing Strategy
  • Email Marketing
  • Analytics & Reporting

Our goal was to create an immersive online journey that would virtually transport fans to the halls of Hogwarts™. First Ascent led the effort to rewrite and redesign creative assets, manage licensing approvals with Warner Brothers, handle translations across five languages, build individual pages for each new location launch, and secure the site’s top ranking in online searches.

Millions of Fans Reached

By the end of 2023, traffic to the exhibition’s website ecosystem totaled 6.4 million users, garnering 12.1 million pageviews. Harry Potter™: the Exhibition has since sold over 2M tickets to visitors in 9 countries as of Q1 in 2024. Additionally, our partnership with Imagine Exhibitions has expanded into a marketing retainer for the development and execution of email campaigns, which achieve an open rate of 54.27% and exceed the industry benchmark of 17.38%.

115%

Increased Web Traffic

14M+

Email Sent

57%

Average Open Rate

I have had the pleasure of working with the team of First Ascent Design, and I cannot speak highly enough of their exceptional work and dedication. As Digital Marketing Director at Imagine Exhibitions, we entrusted First Ascent Design with critical projects including email campaigns, website design, e-commerce, and a complete website overhaul. Their team delivered beyond our expectations on every front. Not only did they meet our needs, but they also proactively offered valuable insights and kept us ahead of the curve with the latest marketing updates. Working with the team has been an absolute pleasure, and I can confidently say that we wouldn’t be where we are without their expertise and dedication.

Leah Koch

Digital Marketing Director, Imagine Exhibitions

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