About Us

We believe in creativity, partnership, and hard work

We believe in tackling challenges head-on, using smart strategies to help your business thrive. Because when you succeed, so do we.

First Ascent

/fɝst əˈsɛnt/ noun

A first ascent is the first time a climbing route is successfully executed. It entails genuine exploration, with greater risks, challenges, and recognition than climbing a route pioneered by others.

A first ascent is about breaking new ground and forging your own path—just like what we do for our clients every day. It involves conquering uncharted territory, taking bold risks, and doing something truly original. That’s how we approach every project, guiding you to new heights with creativity, experience, and smart strategy.

Our Story

John and Pauline discussing color palette options.

In 2015, we took on our first ascent. Co-founders John and Pauline Himics started offering branding and website services as a freelance duo out of a coworking space in Wilmington, Delaware. Fast forward ten years, and what began as a small operation has grown into a powerhouse team of 20+ digital marketing specialists with full-service capabilities. We’ve built a reputation in Delaware and beyond for delivering top-quality work and treating every partner like they’re our only client.

First Ascent team and community celebrating a ribbon cutting for the new office.

In 2024, we came home right back to where we started–First Ascent Design is now headquartered in the very same space on Market Street that once housed the CoIn Loft.

Meet Our Team

But enough about us—what about you?

Whether you’re looking for a bold new brand, a digital marketing overhaul, or a slick new website, we’ve got the team, the expertise, and the dedication to get you where you need to go.