The Homepage Problem: How to Speak to All Your Audiences (Without Confusing Them)
Your homepage needs to do more than just look good. It should work like a skilled party host, making every visitor feel welcome and guiding them exactly where they need…
How to Get $10K/mo in Paid Advertising for Your Nonprofit for Free with Google Grants
What could your nonprofit do with an extra $10,000 every month to spend on in-kind advertising to help with your marketing? Enter Google Grants, (aka Google Ad Grants), a little-known…
The Benefits of Website Maintenance
Recently, a disagreement between WordPress.org (the free, open-source software) and WP Engine (a popular WordPress hosting provider) left many small sites without crucial updates. It’s a reminder of why partnering…
Adding Instagram Stories to Your Campaign Makes it Easy for Your Audience to Engage
Are you using Instagram Stories as part of your strategic marketing plan? If you’ve spent much time on social media lately, you likely already know that one of the app’s…
Email Marketing is Changing in 2024: Here’s What You Need To Know
Some big changes are coming up for marketing teams who rely on large email marketing lists to reach their subscribers, customers, or members, and it could impact how some of…
A Comprehensive Guide to GA4: What You Need To Know
Interested in joining us for a chat about Google Analytics 4? Sign up today! Sometimes it can feel like Google is making never-ending announcements about its products and systems updates,…
A Beginner’s Guide to LinkedIn Ads
LinkedIn is a great platform to reach business professionals and decision makers. If you’re a B2B business owner looking to build brand awareness or grow your client base, you should…
What is a Website Request for Proposal (RFP) and How to Write One
The success of a new website build depends on the vendor you choose and how well you are able to communicate your expectations for the project. This is where a…
How to Develop Customer Personas
Customer personas help brands interact with their customers effectively. In a marketing study by the Edelman Group, 51% of respondents expressed frustration with several brands’ efforts in understanding their needs….