Digital Marketing & Content Specialist

Position Title: Digital Marketing & Content Specialist
Reports To: Digital Marketing Manager
FLSA Status: Exempt
Department: Marketing Team
Position Status (FT/PT): Full time
Supervisory Responsibilities: None

Hi!

We’re looking for a Digital Marketing & Content Specialist that is excited to be a modern-day renaissance-person. First Ascent Design is a full-service, digital marketing agency in Wilmington Delaware that is focused on web, email, search, and social as primary marketing channels. To execute campaigns, we manage strategy, content creation, design, and development. Your role will be to produce, manage, strategize and execute campaigns and websites, by coordinating with the larger team, coordinating with clients, and doing production tasks yourself. If that sounds exciting to you, I look forward to your application.

Best,
– John Himics, President

About the Role:

You’ll strategize, manage, and execute campaigns across various channels like email, social media, and search. You’ll collaborate closely with our team and clients.

What You’ll Do:

Content Strategy, Creation & Editing (60%)

Write email, social media, and advertising copy for different audiences and mediums.
Structure sitemaps, organize content, and write copy for website builds.
Strategize and edit content from across the First Ascent marketing team.
Research clients, their industries, and competitors, and brainstorm new topic ideas.
Interview stakeholders and clients to gather content.
Follow strategic plans to help clients meet their business goals.
Collaborate with internal teams so final deliverables are cohesive, consistent, and on-brand.

Digital Marketing Strategy, Support & Execution (40%)

Develop, execute, monitor, and optimize campaigns across Meta and LinkedIn paid social and boosted posts, Google Search, Google Display, and other paid channels.
Manage email marketing campaigns, automations, and sends.
Learn, maintain, and troubleshoot email service providers and content management systems as needed.
Track campaign performance and create monthly analytics reports with recommendations on campaign health.
Research competitors and recommend strategies for client campaigns.
Lead monthly client check-ins and report on progress.
Contribute to project planning, timelines, and content calendars.
Suggest new approaches to client campaigns based on industry trends.
Seek professional development opportunities, including acquiring and maintaining relevant industry certifications.
Perform other functions and duties as required.

What We’re Looking For:

3+ years of experience in digital marketing. Agency experience is a bonus.
A strong portfolio of marketing copywriting.
Exceptional writing skills, with the ability to distill complex concepts into simple messages and deliver thoughtful, typo-free work at an efficient pace.
Hands-on experience with email marketing and paid search and social, including tracking performance and turning data into actionable plans.
Strategic and tactical thinking, with strong conceptual and creative skills.
Ability to manage multiple projects at once, set priorities, and meet deadlines.
Strong verbal communication and comfort working directly with clients by phone and in person, including driving to meet them on location or at events.
A proactive, “figure it out” attitude, personal ownership, and knowing when to ask questions or ask for support.
Collaborative, respectful, and positive, with comfort giving and receiving constructive feedback and a desire to keep learning and stay current on digital marketing trends.
Bonus points for SEO knowledge, client management experience, design skills, and relevant digital marketing certifications.

We use the tools below:

You’ll Get:

Compensation range is $50-65k and based on skills and experience.
4 weeks paid vacation, 2 weeks paid sick time, and paid holidays.
Hybrid schedule (3 days in office, 2 days remote)
- Office located in downtown Wilmington, Delaware. Parking is provided.
Health, vision, and dental insurance.
Short term disability and long term disability as a company-paid benefit.
401(k) with up to 4% match.
Access to professional development tools where we encourage you to spend an hour a week learning new skills.
Lots of snacks.
A close-knit, hardworking team that has fun and loves a good challenge!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Physical Demands:

Must be able to remain in a stationary position 50% of the time.
Occasionally move about the office to access equipment or supplies.
Constant use of computers and other office tools.
Occasional travel to client locations or events. A valid driver’s license and reliable transportation are required.

First Ascent is an Equal Opportunity Employer. We don’t discriminate based on race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or anything else protected by law.

This description doesn’t cover every task you might do in this role—we’re a growing team, and your contributions will evolve. First Ascent Design is an “at-will” employer.

Apply Here