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Case Study

Fite Fashion

Fite Fashion

We worked with Michelle Fite to design a brand to reflect her sustainable luxury clothing company, Fite Fashion. In addition to design, we also helped to source packaging options (including dress boxes, shopping bags, and hang tags) that were created from recyclable materials.

Michelle Fite created Fite Fashion to combat fast fashion and launch a clothing company that does not compromise sustainability or ethical practices for design. Fite Fashion designs and creates elegant formal and semi-formal wear for women using the highest ethical and sustainable practices available.

The Fite Fashion team came to us soon after the company’s launch to create and design a brand that represented who they are.


  • Logo and Identity Design
  • Brand Guidelines
  • Branded Assets, including Stationery, Business Cards, Envelopes, and Stickers
  • Packaging, Tissue Paper, and Hang Tags


A key goal for the website redesign was to improve navigation and make information easier to find because all of DCAD’s marketing efforts point back to their website. We wanted to communicate DCAD’s value proposition by celebrating their students, faculty and staff, alumni, and community.

We started the project with extensive background research of the art college industry and DCAD’s competitors. We interviewed key team members from DCAD and asked other stakeholders to fill out surveys to gain a better understanding of their goals and vision for the website.

How We helped

The main challenge was to strategically simplify information architecture. Once we had all the details, we created a sitemap and content outline for the existing DCAD website. This copywriting process gave us a 360° view of each page, so we could re-organize it to best address the college’s goals. We were able to celebrate both students and prospects with a creative yet functional website.

The Results

Not only did we produce an award-winning website design, we also saw significant growth across all social media channels. There was an 8.5% growth in followers, with impressions increasing 3x across all social accounts. The website also received 10K+ monthly visits with strong session duration and low bounce rates.

GDUSA Winner