Harry Potter™: The Exhibition

Imagine Exhibitions

Harry Potter™: The Exhibition is an international traveling exhibition produced by Imagine Exhibitions, featuring authentic movie props, costumes, and interactive displays based on the beloved film franchise. To support a successful global debut, the company needed to design and launch a new website with the technical foundation and marketing capabilities to bolster ticket sales across numerous locations worldwide.

Scope of Work

Email marketing
Website design and development

A Celebration of Film-Making Magic

Our goal was to create an immersive online journey that would virtually transport fans to the halls of Hogwarts™. First Ascent led the effort to rewrite and redesign creative assets, manage licensing approvals with Warner Brothers, handle translations across five languages, build individual pages for each new location launch, and secure the site’s top ranking in online searches.

Millions of Muggles Reached

By the end of 2023, traffic to the exhibition’s website ecosystem totaled 6.4 million users, garnering 12.1 million pageviews. Harry Potter™: the Exhibition has since sold over 2M tickets to visitors in 9 countries as of Q1 in 2024. Additionally, our partnership with Imagine Exhibitions has expanded into a marketing retainer for the development and execution of email campaigns, which achieve an open rate of 54.27% and exceed the industry benchmark of 17.38%.