Case Study
Harry Potter™: The Exhibition
Imagine Exhibitions
Harry Potter™: The Exhibition was created and developed in partnership by Warner Bros. Discovery Global Themed Entertainment and Imagine Exhibition. The experience features authentic movie props, costumes, and interactive displays based on the beloved film franchise. To help support, Imagine Exhibitions tasked First Ascent to design and launch a new website with the technical foundation and marketing capabilities to bolster ticket sales across numerous locations worldwide.
Scope of Work
- Website Copywriting, Design, and Development
- SEO Optimization
- Marketing Strategy
- Analytics & Reporting
A Celebration of Film-making Magic
Our goal was to create an online journey that complemented the exhibition. We led the effort to rewrite and redesign creative assets, handle translations across multiple languages, build individual pages for each new location launch, and secure the site a top ranking in online searches.
Millions of Fans Reached
By the end of 2023, traffic to the exhibition website garnered 12.1 million pageviews. Our partnership with Imagine Exhibitions has expanded into helping with the development and execution of email campaigns, which achieve an average open rate of 57% and exceed the industry benchmark.
115%
IncreaseD
Web Traffic
14M+
EMAILS SENT
57%
Average
Open Rate
