Philadelphia ballet
Philadelphia Ballet (formerly Pennsylvania Ballet) is Pennsylvania’s premier ballet company. Each year, the ballet produces a full season of world-class dance productions, brought to life by renowned dance professionals and international artists, and additionally offers dance education and community programming at multiple locations throughout the region.
Scope of Work
- Email marketing
- Website design and development
- Social media advertising
- Spotify advertising
- YouTube advertising
Graceful Transitions in Digital Evolution and Brand Reinvention
In 2020, as the COVID-19 pandemic forced the ballet company to cancel live performances, First Ascent stepped in to help navigate this unprecedented challenge. We successfully transitioned the ballet to a fully virtual season.
Building on this initial success, we partnered with Philadelphia Ballet on their rebranding initiative, including a name change from Pennsylvania Ballet to Philadelphia Ballet. First Ascent played a pivotal role in implementing the new brand identity across all digital touchpoints. To create a stronger and more consistent identity, First Ascent helped rename all social channels, updated all aspects of Philadelphia Ballet’s website, began overseeing marketing email communications, and provided a brand playbook for guiding the creation of future campaign assets.
Encore Performance
Elevating Sales, Audience Engagement, and Brand Visibility
First Ascent’s work with the ballet has evolved into a long-term partnership yielding impressive results. Through strategic email marketing, website development, and targeted advertising, First Ascent has driven significant growth in ticket sales, audience engagement, and brand awareness for Philadelphia Ballet.
Best Value
More ballet, shared with more of the ones you love.
Easy Parking
No need to fight Broad Street traffic for a drop-off
More Convenience
Skip the line. When you arrive, you’ll be shown right to your seat.
Best Seats
You reserved seat is right this way-all season long.
More Flexibility
Early Access
Never miss out on your favorite holiday tradition.
Driving Ticket Sales with Targeted Digital Campaigns
Our digital advertising work has included targeted Spotify and YouTube campaigns to drive ticket sales for the Ballet’s annual production of George Balanchine’s The Nutcracker®, as well as Facebook and Instagram ads promoting performances of The Sleeping Beauty. We also developed and deployed a strategic Google ads campaign for School of Philadelphia Ballet, leveraging the Google Grants program for nonprofits.
Enhancing the Website for a Seamless Patron Experience
Through our ongoing collaboration maintaining the Ballet’s website, we’ve made strategic updates, including a redesigned user experience for purchasing tickets and subscriptions. A new landing page now centralizes all options, making it easy for patrons to select a package according to their preferences.
