Case Study
Admire Medical
Admire Medical is a direct primary care practice in Middletown, Delaware, led by Dr. Alexander Watson, a national expert in prehabilitation. From weight loss and hormone therapy to pain management and surgical prep, their care is built around helping patients feel informed, supported, and in control. When they were ready to grow their reach and position themselves as a leader in prehab, they teamed up with First Ascent to refine their messaging, refresh key marketing materials, and run a targeted lead generation campaign on social media.
Scope of Work
- Messaging Development
- Website Copywriting
- Paid Social Media Advertising
- Lead Magnet Creation
- Marketing Asset Design
Amplifying a Voice Patients Already Trust
Admire Medical had earned the trust of current patients, but many potential clients and healthcare partners didn’t know the practice existed, what made it different, or how to get started. We focused on building awareness, addressing audience needs, and making the path forward clear. By spotlighting Admire’s personalized approach and simplifying how their services are communicated, we created messaging and materials that speak directly to new audiences in a way that’s both clear and compelling.
Messaging that
Mirrors the Medicine
Admire Medical’s care meets patients where they are, and their messaging needs to do the same. We partnered with their team to develop a messaging matrix grounded in core values like expertise, empathy, and empowerment. That foundation guided updates across marketing channels and helped Admire speak with more clarity and confidence to both patients and healthcare partners.
We restructured the website to reflect that voice, streamlining navigation and adding a new Healthcare Partnerships page that explains how Admire works with surgeons, physical therapists, fertility clinics, and other providers. We also created a one-pager that introduces the practice in clear, approachable terms, along with a downloadable Surgery Readiness Checklist that offers practical support for patients preparing for a procedure. Every piece was built to reflect the kind of care Admire delivers: thoughtful, thorough, and patient-centered.
Lead Gen That Meets Patients Where They Are
With the updated website and materials in place, we launched a three-month Meta campaign to generate leads. Users filled out a short on-platform survey to receive the Surgery Readiness Checklist, providing their email or phone number so Admire Medical could follow up. We targeted adults aged 35 to 65 within a 25-mile radius of Middletown, Delaware, including nearby areas in Maryland. Admire Medical’s high-touch, personalized care is especially relevant for people preparing for surgery, trying to conceive, or managing chronic health concerns. These individuals are proactive about their health and looking for guidance they can trust, so we refined the audience further based on interests like health and wellness, healthy eating, and quality of life.
Laying the Groundwork for Real Growth
With clear messaging, helpful tools, and a patient-friendly website, Admire Medical’s ad campaign reached more than 216,000 local adults and drove nearly 2,000 clicks in just three months. The ads made it easy to take that first step, resulting in 77 qualified leads ready to start their health journeys. With this foundation in place, Dr. Watson and the team at Admire Medical are set up to keep growing, reach more patients, and build on their reputation for expert, personalized care.
