Case Study
Buccini Pollin Group (BPG)
Buccini Pollin Group (BPG) isn’t just another real estate developer. With a portfolio spanning residential, commercial, hospitality, and entertainment, BPG brings the “Live, Work, Play” vision to life. Managing a digital presence at that scale requires a strategic approach to ensure each property reaches the right audience, attracts tours and tenants, and maintains a strong brand identity. First Ascent has worked alongside BPG in various capacities including supporting their web ecosystem, running paid advertising, improving SEO, and branding new properties, ensuring their properties stay competitive in a crowded market.
Scope of Work
- Web Ecosystem Management
- Search Engine Optimization (SEO)
- Meta (Facebook/Instagram) Advertising
- Search Engine (Google) Advertising
- Identity Design
- Print & Marketing Collateral
Keeping 20+ Websites Running Smoothly
BPG’s digital presence is massive, with more than 20 websites under its umbrella. Keeping them up to date, functional, and aligned with the latest UX, mobile, and accessibility standards is an ongoing effort. First Ascent ensures each site is optimized to attract and convert visitors. Our SEO audits and content rewrites for key properties like Maker’s Alley and The Queen Wilmington have improved search rankings, making it easier for potential customers to find them online.
Paid Advertising That Drives Leads and Fills Spaces
Getting people in the door or signing a lease takes more than just having a great space. With a portfolio that includes residential, commercial, and entertainment properties, BPG needs a digital advertising strategy that reaches the right audience at the right time.
Our targeted Meta (Facebook/Instagram) and Google Ads campaigns have generated over 4.2 million impressions, keeping BPG properties top of mind while maintaining an efficient average cost per click of $0.40. These campaigns ensure the right people see BPG properties with the right frequency, striking the perfect balance between visibility and cost efficiency.
Bringing New Properties to Life
New properties need more than a name on a sign. They need an identity. For projects like Head House Flats and Spring Lofts, we designed logos and brand patterns that set them apart from every other building on the block and that reflect the character and appeal of each space.
We’ve also provided design support for various BPG marketing materials, from property brochures and promotional signage to digital advertising assets.
