Coalition for a Safer Delaware
Coalition for a Safer Delaware (CSD) works to end gun violence through prevention education, smart policy, and community partnerships. Formerly the Delaware Coalition Against Gun Violence Education Fund, CSD rebranded to reflect a broader, community-driven mission. After the successful passage of the Lethal Violence Protection Order (LVPO) bill, we partnered with CSD to support public education efforts. Since then, our work has evolved from identity design and website development to targeted social media to help them reach Delaware parents, educators, and community members and mobilize action through lawmaker outreach, rallies, and support for gun safety legislation.
Scope of Work
- Branding & Identity Design
- Website Design & Development
- Website Maintenance
- Print Collateral & Swag Design
- Communications Toolkit
- Social Media Advertising Campaigns
Crafting a Brand That Inspires Action
CSD’s new logo places Delaware at the center and incorporates the color orange, a powerful symbol of the Wear Orange movement that honors the value of human life and calls people to action. The redesigned website serves as a strategic hub to mobilize Delawareans, including parents, concerned citizens, and community advocates. It offers clear pathways to learn about policy solutions, contact lawmakers, and contribute to the cause.
Built to inspire and channel public energy, especially in the wake of gun violence tragedies, the site is designed to turn outrage into organized action that puts pressure on decision-makers. To help CSD maintain a consistent presence, we also developed branded social media templates to strengthen their voice across platforms and deepen engagement with their growing base.
Powering Progress with Strategic Campaigns
We developed a suite of branding materials to raise awareness and public support for the successful Lethal Violence Protection Order (LVPO) bill. This included a landing page, educational toolkit, and print and digital ads that informed and mobilized Delawareans.
Following the LVPO bill’s success, CSD partnered with First Ascent on a targeted ad campaign to build momentum for the Permit to Purchase bill. To strengthen relationships with legislative champions, the campaign publicly thanked key politicians by name, demonstrating support for their leadership on gun safety. At the same time, the ads signaled to constituents that their representatives were taking meaningful action on gun violence, reinforcing both the credibility of the bill and CSD’s role in driving progress.
Empowering Action and Advancing Change Across Delaware
With a strong brand and enhanced digital tools, CSD is now more equipped than ever to inspire action and advance gun violence prevention across Delaware. Our collaboration has helped shape their identity and strengthen their outreach efforts, supporting key legislative victories along the way. As CSD continues to lead in this important work, we’re proud to help amplify their message and mission.
