DelawarE Center For Justice
In 2020, the Delaware Center for Justice marked a century of fighting for progress, equity, and systemic reform. Founded in 1920 to lead bold reforms like improving detention conditions and abolishing the whipping post during a time of segregation and injustice, DCJ has expanded its mission alongside the evolving civil rights movement. In the wake of the George Floyd protests and a national reckoning around justice, DCJ saw an opportunity to raise its voice and reassert its commitment to systemic change. We partnered with them to create a bold new identity and website to amplify their mission and inspire action as they continue to help shape the future of justice in Delaware.
Scope of Work
- Branding & Identity Design
- Website Design & Development
- Website Maintenance
- Print Collateral
Symbolizing Progress Through Design
We created a new logo that reflects both strength and momentum. The bold, all-caps typography signals DCJ’s leadership in justice reform, while the word JUSTICE, highlighted in an orange block, puts their mission front and center. Three right-pointing arrows convey movement and progress, fitting for an organization always pushing forward. The dark blue in the brand palette honors DCJ’s legacy and long-standing trust in the community, while the vibrant orange adds a sense of urgency and energy. We extended the new look across print and merchandise to help the brand show up clearly and consistently, wherever the mission takes them.
A Digital Platform for Action and Advocacy
We designed DCJ’s website to turn visitors into advocates. It offers a welcoming, intuitive experience that makes it easy to get involved. To highlight the organization’s work, we built in features like a legislative tracker, accessible resources, a podcast page, and event listings. Calls to donate, volunteer, and explore programs are placed throughout the site, with the donate button anchored in the header to keep action top of mind.
award-winning results
DCJ’s new logo and website earned a Silver Anthem Award, which honors purpose-driven work from organizations around the world. DCJ’s new logo and website earned a Silver Anthem Award, which recognizes purpose-driven work from organizations around the world. The site brings their mission to life online—engaging visitors, supporting advocacy, and making it easier to take action. The refreshed branding reinforces their legacy while signaling a continued commitment to systemic change. We’re proud to support DCJ as they help shape the future of justice in Delaware.
