case study
Fite Fashion
Fite Fashion
Michelle Fite founded Fite Fashion to challenge the fast fashion industry by creating elegant formal and semi-formal wear for women while staying committed to ethical and sustainable practices. Every detail—from the carefully chosen fabrics to the recycled materials used in tissue paper, stickers, and gift bags—reflects Fite Fashion’s unwavering dedication to sustainability. In 2018, just after launching, Michelle and her partner Tom entrusted us to bring their vision to life and create a brand that authentically embodies their values.
Scope of Work
- Logo and Identity Design
- Brand Guidelines
- Lookbook Design
- Email Templates
- Branded Assets
- Business Cards and Stationery
- Hang Tags and Stickers
- Tissue Paper and Packaging
- Ordering Sheets
Building a Brand with Purpose and Poise
In the competitive and visually-driven fashion industry, Fite Fashion needed a brand that exuded confidence and quality at every touchpoint. We started with a mood board to define the brand’s distinctive style, then designed a logo that exudes strength, elegance, and refinement. To keep the brand consistent, we delivered a full suite of guidelines, from typography to color systems.
And because sustainability isn’t just a buzzword for Fite Fashion, we scoured the market to find printing partners who could bring eco-friendly packaging solutions to life. It wasn’t easy, but the result was worth it: a cohesive, purpose-driven brand that stands out while staying true to its mission.
High Fashion Design That Leaves a Lasting Impression
Great brands don’t just look good. They leave an impression. Since our collaboration, Fite Fashion’s designs have graced international runways, celebrity red carpets, and even billboards in Times Square. Watching the brand rise to these heights has been a privilege, and we’re proud to have played a part in its remarkable journey.
Looking the part
A Surprise in (Permanent) Ink
In a moment we’ll never forget, Michelle walked into our office with a surprise: she had our logo tattooed. Yes, permanently. It’s the kind of gesture that reminds us why we do what we do: creating brands that mean something so profound that clients want to carry them for life—literally!
Award-winning Results
Our work with Fite Fashion didn’t just resonate with Michelle and her team. It earned a GDUSA Award, one of the most prestigious honors in graphic design. This recognition reflects the creativity, strategy, and purpose behind bringing Fite Fashion’s vision to life.
