Case Study
Great Oaks
Charter School
Great Oaks Charter School serves a diverse student body navigating social, emotional, and academic challenges. While the school was facing lingering perceptions of underperformance, new leadership embraced the opportunity to reset and reimagine the school’s narrative. In partnership with us, they launched a strategic communications and marketing effort to rebuild trust, elevate their public image, and highlight their unwavering commitment to student success and community engagement.
Scope of Work
- Website Copywriting, Design & Development
- Google Ads
- Social Media Management
- Print Design
- Branded Merchandise
DESIGNED FOR PRIDE AND BELONGING
Great Oaks needed a fresh, authentic way to reflect its growth and potential while moving beyond outdated perceptions. We began by focusing on the school’s digital presence, identifying the website as a key opportunity to reset the narrative. Our strategy centered on creating a welcoming platform for families, with warm, community-focused visuals, intuitive navigation, and clear messaging.
Some materials, like brochures and postcards, were also produced in Spanish to support accessibility. These assets spotlight what makes Great Oaks distinct: strong mentorship, dedicated educators, and a deep commitment to student success. Every design and content choice reinforced the school’s focus on inclusion, academic excellence, and meaningful connection.
Changing Minds Through Storytelling and Strategy
To shift public perception and increase enrollment, we launched targeted digital ad campaigns paired with refreshed organic social media content. These efforts showcased student achievements, faculty dedication, and campus life, all designed to inspire confidence and encourage families to connect. Beyond digital outreach, we developed a full suite of branded materials, from banner stands and presentation decks to everyday swag like mugs and notebooks. These items helped Great Oaks show up with pride and foster a sense of belonging for students, staff, and families alike.
A New Chapter Begins
With a strong visual identity, targeted outreach, and a hopeful message, Great Oaks is reaching more families and reshaping how they’re seen in the community. Their revitalized website, bilingual materials, and values-driven storytelling have helped restore trust and highlight the everyday successes of their students and staff. Today, their story is one of growth, resilience, and possibility, and we’re proud to be part of it.

