Case Study
Leon N. Weiner & Associates
Leon N. Weiner & Associates (LNWA) has been a leader in affordable housing development for over 70 years. With in-house construction and management services, their work spans complex public-private partnerships and government-funded projects across the country. They came to First Ascent for help modernizing their digital presence and telling a more cohesive brand story.
Scope of Work
- Information Architecture
- Copywriting
- Website Design & Development
- Website Maintenance
A Digital Presence That Builds Trust
LNWA works at the intersection of real estate development, government funding, and public good. Their projects rely on trust, institutional memory, and the ability to structure complex deals across nontraditional capital sources. As longtime government partners began retiring, LNWA needed a modern digital presence that would clearly communicate their expertise to a new generation of decision-makers. We created a website that acts as a 24/7 digital ambassador, reinforcing LNWA’s credibility, collaborative approach, and long-standing track record.
Multiple Facets, One Cohesive Story
LNWA spans three core areas: Development, Construction, and Management. Each has its own audience and strengths. The challenge was to present these distinct services without making the brand feel fragmented or overly complicated. We structured the site so each business line has space to shine, while reinforcing how they work together as part of one trusted partner. Clear messaging and a cohesive visual style tie everything together and help users quickly understand the full scope of LNWA’s work.
A Legacy that Still Leads
LNWA’s history dates back to 1949 when founder Leon N. Weiner played a key role on the federal committee that helped shape the Housing Act of 1968, a landmark moment in affordable housing policy. That legacy brings real credibility, especially in a field where trust and public service matter. We integrated this history into the website without making it feel dated. Strategic use of timelines, photography, and storytelling make LNWA’s past feel active and relevant, reinforcing their depth of experience while keeping the focus on their current work.
