Case Study
Pete du pont Freedom Foundation
The Pete du Pont Freedom Foundation (PDFF) honors the legacy of Governor Pete du Pont and Delaware’s innovative spirit through programs that support local entrepreneurs and promote free enterprise and equal access for all. With content needs spanning blogs, press releases, social media, email, and a packed calendar of events, their small team was stretched thin trying to manage a fast-moving, multi-channel communications effort. As PDFF’s reach expanded, the organization needed additional marketing support to match its growing influence. They partnered with us to build on their existing efforts, bringing added strategy and consistency to their communications while freeing up their team to focus on delivering high-impact programs.
Scope of Work
- Organic Social Media
- Email Marketing
- Blog Posts
- Press Releases
- Printed Materials
- Website Maintenance
- Event Promotion
- Content-Grade Video
- Paid Ad Campaigns
- Analytics Reporting
Meeting the marketing demands of a
growing missions
PDFF’s programming and events range from hands-on workshops and webinars for entrepreneurs to its annual fundraiser, the Freedom Award, and months-long competitions like Reinventing Delaware and the HBCU Innovative Solutions Initiative. With numerous programs running simultaneously—each with its own audience, objectives, and timeline—the organization faced the challenge of maintaining clear, consistent communication across multiple channels. They needed support to streamline content planning and strategy while managing the volume of messaging required to engage their community and drive key outcomes such as ticket sales, sponsorships, donations, and audience growth.
Building a Strategy and Story-Driven
Content Ecosystem
Working closely with PDFF’s team, we developed an editorial calendar that follows their programming cycle and connects content across channels. Each month, we create blog posts that dive into their initiatives, often shaped by interviews we conduct with members of PDFF’s community to bring authentic, people-centered stories to the forefront. These stories then inform the organic social media content we produce to share and highlight that work. Posts are designed by our team using PDFF’s brand colors, fonts, and visual elements, reinforcing a clear and familiar presence across platforms. We also design branded print materials such as event programs and outreach mailers, and provide ongoing website maintenance to keep key pages up to date as programs grow and change.
Bringing Big Moments
Into Focus
For large-scale events like the Freedom Award, we develop targeted marketing campaigns tailored to maximize visibility and attendance. These campaigns often include video interviews that bring personal stories to life, paid advertising to extend reach, and a variety of engaging content designed to build excitement in the lead-up to the event. This multi-channel approach ensures each event gets the spotlight it needs to drive results, supporting PDFF’s ambitious annual and quarterly goals for audience growth, sponsorship, and fundraising. We also develop follow-up content, such as event recaps, photo highlights, and thank-you messages to keep the conversation going and reinforce connections with attendees, donors, and partners.
STRONGER
IMPACT
Strategic Communications,
Stronger Impact
Our ongoing partnership with PDFF has helped transform their communications into an intentional and audience-focused effort. In just one year, engagement across Instagram, Facebook, and LinkedIn saw triple-digit percentage increases in impressions, interactions, and clicks, and these KPIs continue to grow steadily month over month. With consistent messaging, branded content, and aligned storytelling across platforms, PDFF has not only grown awareness and strengthened relationships but also expanded its reach to new sponsors, mentors, and donors. Their team now has the tools and support to drive growth across programs by attracting the sponsors, mentors, and donors that power PDFF’s ecosystem.
