Philadelphia ballet
Philadelphia Ballet (formerly Pennsylvania Ballet) is the region’s premier ballet company. Each year, the ballet produces a full season of world-class dance productions, brought to life by renowned dance professionals and international artists, and additionally offers dance education and community programming at multiple locations throughout the region.
Scope of Work
- Email Marketing
- Website Design and Development
- Social Media Advertising
- Digital Advertising
Graceful Transitions in Digital Evolution and Brand Reinvention
We first started work with Philadelphia Ballet in 2019 and they continue to partner with us today. In 2020, as the COVID-19 pandemic forced the ballet company to cancel live performances, First Ascent stepped in to help navigate this unprecedented challenge. We successfully transitioned the ballet to a fully virtual season.
Building on this initial success, we partnered with Philadelphia Ballet on their rebranding initiative, including a name change from Pennsylvania Ballet to Philadelphia Ballet. First Ascent played a pivotal role in implementing the new brand identity across all digital touchpoints. To create a stronger and more consistent identity, First Ascent renamed all social channels, updated all aspects of Philadelphia Ballet’s website, began overseeing marketing email communications, and provided a brand playbook for guiding the creation of future campaign assets.
Encore Performance
Elevating Sales, Audience Engagement, and Brand Visibility
First Ascent’s work with the ballet has evolved into a long-term partnership yielding impressive results. Through strategic email marketing, website development, and targeted advertising, First Ascent has driven significant growth in ticket sales, audience engagement, and brand awareness for Philadelphia Ballet.
Encore Performance
Best Value
More ballet, shared with more of the ones you love.
Easy Parking
No need to fight Broad Street traffic for a drop-off
More Convenience
Skip the line. When you arrive, you’ll be shown right to your seat.
Best Seats
You reserved seat is right this way-all season long.
More Flexibility
Early Access
Never miss out on your favorite holiday tradition.
Driving Ticket Sales with Targeted Digital Campaigns
Our digital advertising work has included targeted Spotify and YouTube campaigns to drive ticket sales for the Ballet’s annual production of George Balanchine’s The Nutcracker®, as well as Facebook and Instagram ads promoting performances of The Sleeping Beauty. We also developed and deployed a strategic Google Ads campaign for School of Philadelphia Ballet, leveraging the Google Grants program for nonprofits.
Enhancing the Website for a Seamless Patron Experience
Through our ongoing collaboration maintaining the Ballet’s website, we’ve made strategic updates, including a redesigned user experience for purchasing tickets and subscriptions. A new landing page now centralizes all options, making it easy for patrons to select a package according to their preferences.
First Ascent offers so much that a larger agency would offer in terms of capabilities, strategy, and knowledge, but they also provide the benefits of a smaller agency—individual attention and personalization. They take the time to understand your needs and what’s going to make you successful, and that’s something I haven’t gotten from an agency in the past. It feels like the First Ascent team is my team, and they care as much as I do about the work we’re doing together. They’re insanely good at what they do, offering so much in the way of strategy, and they’re always five steps ahead. They don’t just do tasks—they put thought and strategy behind everything. From start to finish, you feel supported. It’s so easy to work with them, and they’re just wonderful people who know what they’re doing.
Katie Restuccia
Marketing Manager, Philadelphia Ballet
