MARKETING that attracts (and keeps) top talent
Hiring is hard. Retention is harder. We make it easier.
The right brand, messaging, and marketing turn “just another job” into the job people want. Whether you’re struggling to fill open roles, looking to attract higher-quality candidates, or trying to stand out in a competitive hiring market, we go beyond job posts to build a recruitment strategy that brings in the right people and makes sure they want to stay.
Social media can be a way of effectively and publicly celebrating your employees. This can create a digital but tangible culture of gratitude in your business that is good for employee buy-in and retention.
We work alongside your internal or external recruiters to get in front of job seekers actively looking, connect with passive candidates who might be open to the right opportunity, and reinforce your company culture so your best employees stick around.
Make Your Company the
Place People Want to Work
Great candidates have options, so why should they choose you? People aren’t just looking for a paycheck. They want a workplace where they feel valued, can grow, and do meaningful work. We help you tell that story in a way that not only attracts top talent but also keeps them engaged and invested in your company for the long haul. We’ll help you by:
- Showcasing your culture with employee spotlights, video content, and real testimonials.
- Optimizing your careers page so it’s easy to navigate, compelling, and built to convert.
- Using social media to highlight what makes your company a great place to work.
Fill Your Talent Pipeline
for the Future
If you only market when you’re hiring, you’re always playing catch-up. And if you’ve ever thought, “We’d make a position for the right person,” here’s a spoiler alert: they won’t show up if they’ve never heard of you or if your company doesn’t look like a place worth joining.
We help you build long-term visibility so the best people are already paying attention, even before you post the job.
- Employer brand campaigns keep your company on the radar for future talent.
- Ongoing content builds trust with potential hires before they’re ready to apply.
- Custom landing pages give curious candidates a place to learn more, no matter the timing
Make Your Company the
Place People Want to Work
Great candidates have options, so why should they choose you? People aren’t just looking for a paycheck. They want a workplace where they feel valued, can grow, and do meaningful work. We help you tell that story in a way that not only attracts top talent but also keeps them engaged and invested in your company for the long haul. We’ll help you by:
- Showcasing your culture with employee spotlights, video content, and real testimonials.
- Optimizing your careers page so it’s easy to navigate, compelling, and built to convert.
- Using social media to highlight what makes your company a great place to work.
Fill Your Talent Pipeline
for the Future
If you only market when you’re hiring, you’re always playing catch-up. And if you’ve ever thought, “We’d make a position for the right person,” here’s a spoiler alert: they won’t show up if they’ve never heard of you or if your company doesn’t look like a place worth joining.
We help you build long-term visibility so the best people are already paying attention, even before you post the job.
- Employer brand campaigns keep your company on the radar for future talent.
- Ongoing content builds trust with potential hires before they’re ready to apply.
- Custom landing pages give curious candidates a place to learn more, no matter the timing
Expand Your Workforce
Beyond Just Recruitment
Some industries are struggling to find skilled workers because the talent pipeline isn’t there yet. We help companies and organizations not just recruit but actively build the next generation of their workforce.
- Increase awareness of your industry with education-focused campaigns that introduce career pathways to students, job seekers, and career changers.
- Build partnerships with schools, trade programs, and workforce organizations to reach the next wave of potential employees.
- Promote training and upskilling initiatives that prepare employees for leadership roles and help you grow from within.
We Work With Your Recruiters (Or Bring in One for You)
Already have a recruiter? Great! We’ll amplify their efforts. Need recruiting support? We’ll connect you with trusted partners who specialize in talent acquisition while we handle the marketing that gets you the right applicants.
WORK
WITH US
The team at First Ascent has been a great partner for GTA. They’ve taken the time to understand our business and our voice, and it’s made a real difference in our retention and recruitment efforts. The social media program they manage for us is better than I ever thought it could be—we’re seeing a more polished and consistent presence that really reflects who we are. On top of that, working with them is easy. There’s a natural chemistry between our teams that makes collaboration smooth and productive.
TOM WIRTH
Vice President, Geo-Technology Associates, Inc.
HOW we’ve helped organizations hire and grow
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FAQ
Can’t we just post jobs on LinkedIn or Indeed and call it a day?
You can, but you’ll be stuck competing with every other company doing the same thing. We make sure your openings reach the right people, not just whoever happens to be scrolling job boards at that moment.
We already work with a staffing firm. Why would we need marketing?
Recruiters help with immediate hires. We help with long-term positioning, so your company attracts better talent, builds brand awareness, and makes future hiring easier.
What are the different ways to recruit on LinkedIn?
LinkedIn has plenty of ways to get in front of the right candidates. Here’s how we help you make the most of them:
- Awareness Ads: These are paid campaigns that promote your company to a broader audience, keeping your brand top of mind. Even if candidates aren’t actively job hunting, they’ll know who you are when the time comes.
- Job Post Boosting: A standard LinkedIn job post relies on organic reach. Boosting it with paid promotion ensures it gets in front of the right people based on industry, skills, experience level, and more.
- Sponsored Content and Thought Leadership: These are promoted posts that showcase company culture, employee testimonials, and industry insights. They help position your company as a great place to work.
- LinkedIn InMail Campaigns: Unlike regular DMs, Sponsored InMail lets you send personalized messages directly to potential candidates outside your network. It’s a great way to start conversations with top talent even if they’re not actively looking.
How does advertising fit into a bigger hiring strategy?
LinkedIn is great, but it’s just one piece of the puzzle. The best recruitment strategies mix paid ads and organic content to attract and convert top talent. We help you take a holistic approach so that when the right person sees your job post, they already trust your company and are excited to apply.
What if we’re not hiring right now?
That’s actually the best time to start. When the right role opens up, you don’t want to start from scratch. We help you stay visible so great candidates already know and trust your brand.
How does recruitment marketing help with retention?
Broadcasting your company culture doesn’t just help attract new talent, it reinforces what makes your workplace great for the people who already work there. The last thing you need when hiring your next rockstar is to lose the one you already have.
We’re in a specialized industry. Will this work for us?
Yes. Whether you’re hiring engineers, skilled trades, scientists, or nonprofit professionals, we tailor strategies to reach the right candidates for your industry.
How much does recruitment marketing cost?
It depends on the approach. Starter campaigns typically start at $5,000–$10,000 per month, with larger-scale branding and recruitment strategies available based on your goals.
How soon will we see results?
Paid ad campaigns can drive applicants immediately. Long-term brand-building strategies pay off over time by making future hiring faster, easier, and more effective.
How does recruitment marketing help with retention?
Broadcasting your company culture doesn’t just help attract new talent, it reinforces what makes your workplace great for the people who already work there. The last thing you need when hiring your next rockstar is to lose the one you already have.
Let’s Build Your Talent Pipeline
Get In Touch
Hiring shouldn’t feel like a constant struggle. Whether you’re filling immediate roles or laying the groundwork for future growth, we’re here to help. Ready to attract top talent? Let’s talk.
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