Our Blog Our Blog

Instead of clicking through links on search result pages, users are getting instant answers from tools like ChatGPT, Gemini, and Perplexity. That shift is pushing AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) into the spotlight. AEO helps your content show up in zero-click results like Google’s AI Overviews, while GEO increases your chances of being cited in AI-generated responses.

Search behavior is changing, and SEO is changing with it. With features like Google’s AI Overview, users are getting fast, detailed answers before they even click through to a website. That shift is leading to more zero-click searches and pushing organic results further down the page, making it harder for traditional content to get seen.