Meta and Google Analytics have never agreed on conversion numbers, but that’s about to change. Meta is redefining what counts as a click in March 2026, and your reports are going to look different. Here’s what’s actually happening and what it means.
Google recently retired the num=100 parameter, which told Google to load 100 search results on one page instead of the usual 10. Many SEO tools relied on it to capture more ranking data at once, but that extra data made reports look bigger than reality by counting “ghost” impressions and inflated keywords. Now that it’s gone, your reports might look lower, but your actual visibility likely hasn’t changed.
As of July 10th, professional and creator Instagram accounts are officially being indexed by Google, which means your Reels, photos, and captions can now appear in search results. But visibility isn’t guaranteed. The way you write captions, use alt text, and structure your profile all play a role in whether your content gets picked up.
Some big changes are coming up for marketing teams who rely on large email marketing lists to reach their subscribers, customers, or members, and it could impact how some of…
Google is known for making frequent updates to its products, but some changes are more impactful than others. The transition to Google Analytics 4 (GA4) was one of the biggest…