OpenAI just expanded ads to all free ChatGPT users. Based on early reports, advertisers are dealing with high entry costs, limited reporting tools, and no clear way to prove ROI. AI advertising is probably going to be an important part of the media mix eventually, but being first isn’t always an advantage. Here’s what the early data shows, and what we’re recommending instead.
A new Adobe study says nearly half of Americans use TikTok as a search engine, but the same study shows Google, Reddit, and ChatGPT still rank higher for trust. Here’s how to decide if TikTok belongs in your strategy and how to show up well if the answer is yes.
Meta and Google Analytics have never agreed on conversion numbers, but that’s about to change. Meta is redefining what counts as a click in March 2026, and your reports are going to look different. Here’s what’s actually happening and what it means.
Most marketers know their ads need a refresh eventually. The hard part is knowing when to act, what to actually change, and how to do it without resetting everything you’ve worked to build. Here’s a practical guide to staying ahead of ad fatigue without over-managing your account.
Most marketing teams are drowning in data but starving for insights. If your stakeholders can’t look at a report and immediately understand progress toward goals, it isn’t working. Here are tips for presenting marketing data that prioritizes clarity and strategy.
Stop posting press releases that no one reads. When the internet is flooded with generic content, real human stories are the only way to stand out. Here is how to move past information dumping and start sharing the moments that actually build trust and get your brand noticed.