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A logo redesign is an exciting milestone for your brand. Whether you’re updating your look to celebrate years of success or reflect your organization’s growth (or both!), a new logo is more than just a design tweak. It’s a statement about who you are and where you’re headed. You want to get it right because…

Color can make or break your brand, but with so many options, how do you pick the right ones? Choosing the right color palette is a tricky part of the branding process, but there are a few questions that can guide you in this endeavor. Who is Your Audience? Color isn’t just about aesthetics, it’s…