New Offerings, New Audiences, Same Brand? Let’s Talk Sub-Branding
TL;DR Summary Sub-branding is when a company gives a new offering, like a product, service, or initiative, its own name, look, and message while staying tied to the parent brand….
Building Bridges, Not Backlash: Why Community Buy-In Matters for Your New Logo
A logo redesign is an exciting milestone for your brand. Whether you’re updating your look to celebrate years of success or reflect your organization’s growth (or both!), a new logo…
How to Build the Right Color Palette for Your Brand
Color can make or break your brand, but with so many options, how do you pick the right ones? Choosing the right color palette is a tricky part of the…