Last month, Instagram announced it is limiting posts and Reels to a maximum of five hashtags. It’s a move away from the old strategy of using as many tags as possible to find an audience. Now, social platforms are relying more on your actual caption and on-screen text to figure out who should see your content. Here’s how to pick those five tags and what you should focus on instead to actually get seen.
LinkedIn ads cost more per impression than other social platform, but a high CPM isn’t always the red flag people think it is. What matters is who’s actually seeing your ads. For B2B or any long sales cycle, a cheap CPM means nothing if none of those people can buy, approve, or influence a decision. Sometimes paying more upfront gets you the right people faster.
Instagram Reels, TikTok, and YouTube Shorts are where people go to discover brands. It’s never been easier to make short-form video content, but good video starts long before you hit record. You need clarity on your audience, your story and messaging, and what happens after you hit “post.”
As of July 10th, professional and creator Instagram accounts are officially being indexed by Google, which means your Reels, photos, and captions can now appear in search results. But visibility isn’t guaranteed. The way you write captions, use alt text, and structure your profile all play a role in whether your content gets picked up.
Getting a lot of likes on a post can feel like a win, and sometimes awareness really is the goal, especially at the top of the funnel. But if your content isn’t moving people toward a purchase, signup, donation, or next step, it might not be doing enough. Vanity metrics are easy to chase, but they don’t tell the full story. To understand what’s working, you need to focus on the numbers that reflect real engagement and momentum.
You’ve written the perfect job post. It’s a great role with a great team. So why aren’t the right candidates applying? With organic reach, your listing can get lost fast. LinkedIn ads give you targeting power and access to professionals who are open to the right opportunity, even if they’re not actively searching.