Adding Instagram Stories to Your Campaign Makes it Easy for Your Audience to Engage
Are you using Instagram Stories as part of your strategic marketing plan? If you’ve spent much time on social media lately, you likely already know that one of the app’s…
Email Marketing is Changing in 2024: Here’s What You Need To Know
Some big changes are coming up for marketing teams who rely on large email marketing lists to reach their subscribers, customers, or members, and it could impact how some of…
A Comprehensive Guide to GA4: What You Need To Know
Interested in joining us for a chat about Google Analytics 4? Sign up today! Sometimes it can feel like Google is making never-ending announcements about its products and systems updates,…
A Beginner’s Guide to LinkedIn Ads
LinkedIn is a great platform to reach business professionals and decision makers. If you’re a B2B business owner looking to build brand awareness or grow your client base, you should…
What is a Website Request for Proposal (RFP) and How to Write One
The success of a new website build depends on the vendor you choose and how well you are able to communicate your expectations for the project. This is where a…
How to Develop Customer Personas
Customer personas help brands interact with their customers effectively. In a marketing study by the Edelman Group, 51% of respondents expressed frustration with several brands’ efforts in understanding their needs….
Improve Your Online Presence with a Social Media Audit
You may have noticed that some of your social media accounts have ample engagement while other accounts aren’t doing as well. An effective social media profile should bring traffic to…
What to Consider When Choosing an E-commerce Platform
With storefronts closed and capacity levels capped by executive order, there has never been a better time to explore e-commerce. There are so many options for the seemingly simple task…
How to Write in a Conversational Tone
One book I’m reading in quarantine is “The Art of Plain Talk” by Rudolf Flesch. One idea from the book struck me like a ton of bricks. The idea is…