Why We Put Our Logo on Coffee Cups (Our Favorite Sponsorship Yet)
Breaking through the noise at events takes more than a logo on a PowerPoint slide or a branded pen. You need to show up in a way that’s memorable and…
Your Next Hire Is Checking Glassdoor: Here’s How to Use It Strategically
Your job isn’t to hide those reviews. Own them, improve them, and let them reflect the workplace you’re building. You wouldn’t drop $400 on a new phone without checking the…
Maximizing Your Reach on Giving Tuesday: 10 Social Media Upgrades and Content Ideas to Boost Your Impact
Giving Tuesday is an annual movement following Black Friday, meant to direct some of that spending momentum toward supporting good causes with charitable donations. Whether it’s time, money, or good…
How to Get $10K/mo in Paid Advertising for Your Nonprofit for Free with Google Grants
What could your nonprofit do with an extra $10,000 every month to spend on in-kind advertising to help with your marketing? Enter Google Grants, (aka Google Ad Grants), a little-known…
Fast and Optimized: The Benefits of Website Maintenance
Recently, a disagreement between WordPress.org (the free, open-source software) and WP Engine (a popular WordPress hosting provider) left many small sites without crucial updates. It’s a reminder of why partnering…
Beyond the Feed: Why Instagram Stories Should Be Part of Your Strategy
Are you using Instagram Stories as part of your strategic marketing plan? If you’ve spent much time on social media lately, you likely already know that one of the app’s…