If You Want Scroll-Stopping Video, Start With Strategy
We’re creating more short-form videos for clients this year than ever before, and it’s easy to see why. People would rather watch than read on social media. In the last…
Why Your SEO Reports Look Different After Google’s num=100 Change
If your SEO dashboard suddenly showed drops in impressions, keyword counts, or rankings in late August or early September, you weren’t imagining it. Following Google’s recent retirement of the num=100…
AI Is Changing the Way People Search. Is Your Content Ready?
Once upon a time, search was simple. You picked your topic and keywords, wrote a helpful post, crossed your fingers, and hoped Google would send you clicks. Now, more users…
From Social to Search: What Instagram’s Google Indexing Means for Marketers
As of July 10, 2025, your posts could appear in Google search results right alongside blogs, news stories, and product listings.
How to Use LinkedIn Ads to Attract the Right Candidates (Not Just More Candidates)
The best candidates aren’t going to fall into your inbox by accident. To reach them, you need to show up where they already spend time—on LinkedIn. A growing business brings…
SEO in the Age of AI: What’s Changing and What You Can Do About It
When AI can handle complex, nuanced questions fast, people don’t even click past the search results anymore, making it harder for organic ranking. Search has changed. People aren’t just searching…