Email Marketing is Changing in 2024: Here’s What You Need To Know
Some big changes are coming up for marketing teams who rely on large email marketing lists to reach their subscribers, customers, or members, and it could impact how some of…
A Comprehensive Guide to GA4: What You Need To Know
Google is known for making frequent updates to its products, but some changes are more impactful than others. The transition to Google Analytics 4 (GA4) was one of the biggest…
A Beginner’s Guide to LinkedIn Ads
LinkedIn is an excellent platform for reaching business professionals and decision-makers. If you’re a B2B business owner aiming to build brand awareness or expand your client base, advertising on LinkedIn…
Customer Personas: The Secret to Smarter Marketing
If you’re serious about marketing that actually works, you need to know exactly who you’re talking to. Some companies lose business because customers don’t feel a personal connection to the…
Improve Your Online Presence with this Social Media Audit Guide
Some of your social media accounts are thriving. Others? Not so much. A successful social presence should drive traffic, build brand awareness, promote your offerings, and engage your audience. If…
Relatable Writing and How to Write in a Conversational Tone
One book I’m reading in quarantine is “The Art of Plain Talk” by Rudolf Flesch. One idea from the book struck me like a ton of bricks. The idea is…