What to Consider When Choosing an E-commerce Platform
With storefronts closed and capacity levels capped by executive order, there has never been a better time to explore e-commerce. There are so many options for the seemingly simple task…
Relatable Writing and How to Write in a Conversational Tone
One book I’m reading in quarantine is “The Art of Plain Talk” by Rudolf Flesch. One idea from the book struck me like a ton of bricks. The idea is…
Storytelling, Strategy, and Success: Why Nonprofits Need a Marketing Plan
Every nonprofit starts with a mission—to serve, to advocate, to make a difference. Some, like TED, keep it simple: “Spread Ideas.” Others, like the American Red Cross, take a more…
Social Media Accessibility: Why It Matters and How to Do It Right
By now, every content creator and digital marketer should know that websites need to be accessible. But what about social media? The answer: 100% yes. Your social presence should be…
The Tools We Swear By: A Marketer’s Survival Kit
Marketing magic doesn’t just happen. We make it happen—with the right tools. As a digital marketing agency, we help our clients share their amazing stories. And to do that, we…
Why You Have a High Bounce Rate (and How to Fix It!)
Ever land on a website and then immediately hit the “back” button? In digital marketing, that’s what we call a “bounce.” It’s when a visitor exits the page where they…