Customer Personas: The Secret to Smarter Marketing
If you’re serious about marketing that actually works, you need to know exactly who you’re talking to. Some companies lose business because customers don’t feel a personal connection to the…
Improve Your Online Presence with this Social Media Audit Guide
Some of your social media accounts are thriving. Others? Not so much. A successful social presence should drive traffic, build brand awareness, promote your offerings, and engage your audience. If…
What to Consider When Choosing an E-commerce Platform
With storefronts closed and capacity levels capped by executive order, there has never been a better time to explore e-commerce. There are so many options for the seemingly simple task…
Relatable Writing and How to Write in a Conversational Tone
One book I’m reading in quarantine is “The Art of Plain Talk” by Rudolf Flesch. One idea from the book struck me like a ton of bricks. The idea is…
Storytelling, Strategy, and Success: Why Nonprofits Need a Marketing Plan
Every nonprofit starts with a mission—to serve, to advocate, to make a difference. Some, like TED, keep it simple: “Spread Ideas.” Others, like the American Red Cross, take a more…
Social Media Accessibility: Why It Matters and How to Do It Right
By now, every content creator and digital marketer should know that websites need to be accessible. But what about social media? The answer: 100% yes. Your social presence should be…