Stop posting press releases that no one reads. When the internet is flooded with generic content, real human stories are the only way to stand out. Here is how to move past information dumping and start sharing the moments that actually build trust and get your brand noticed.
If you’ve logged into Google Ads recently and felt overwhelmed by all the numbers staring back at you, you’re not alone. It’s a lot to take in, especially since Google recently added a new metric called Original Conversion Value. We walk through what your Google Ads metrics actually mean and how they all fit together to give you a clear picture of your campaign performance.
Last month, Instagram announced it is limiting posts and Reels to a maximum of five hashtags. It’s a move away from the old strategy of using as many tags as possible to find an audience. Now, social platforms are relying more on your actual caption and on-screen text to figure out who should see your content. Here’s how to pick those five tags and what you should focus on instead to actually get seen.
We’ve all closed a popup asking for our email before the page even finished loading. Your signup flow is the start of the subscriber relationship, and when it’s done well, it builds trust, sets expectations, and makes saying yes feel easy. We walk through how to create an email signup flow that sets you up for more subscribers and better engagement.
LinkedIn ads cost more per impression than other social platform, but a high CPM isn’t always the red flag people think it is. What matters is who’s actually seeing your ads. For B2B or any long sales cycle, a cheap CPM means nothing if none of those people can buy, approve, or influence a decision. Sometimes paying more upfront gets you the right people faster.
Over the past year, Google has tried to turn Performance Max’s “black box” reputation around with updates that give marketers a clearer view of what’s working and where their ads are running. PMax has come a long way, but it still works best when there’s a smart strategy behind it.