A Beginner’s Guide to LinkedIn Ads
LinkedIn is an excellent platform for reaching business professionals and decision-makers. If you’re a B2B business owner aiming to build brand awareness or expand your client base, advertising on LinkedIn…
What is a Website Request for Proposal (RFP) and How to Write One
The success of a new website build depends on the vendor you choose and how well you are able to communicate your expectations for the project. This is where a…
Customer Personas: The Secret to Smarter Marketing
If you’re serious about marketing that actually works, you need to know exactly who you’re talking to. Some companies lose business because customers don’t feel a personal connection to the…
Improve Your Online Presence with this Social Media Audit Guide
Some of your social media accounts are thriving. Others? Not so much. A successful social presence should drive traffic, build brand awareness, promote your offerings, and engage your audience. If…
What to Consider When Choosing an E-commerce Platform
With storefronts closed and capacity levels capped by executive order, there has never been a better time to explore e-commerce. There are so many options for the seemingly simple task…
Relatable Writing and How to Write in a Conversational Tone
One book I’m reading in quarantine is “The Art of Plain Talk” by Rudolf Flesch. One idea from the book struck me like a ton of bricks. The idea is…