Helping students pursue their passions outside the classroom
Dual School is a student idea incubator that encourages high school students to launch passion projects that supplement their classroom learning.
Student and mentors working together
The organization focuses on providing experiential learning, and volunteer mentors guide students into realizing their projects by running workshops, creating physical prototypes, and developing websites. We created a website to serve as a hub for the Dual School community while also adding in the functionality to handle applications for aspiring members.
Unearthing Dual School’s identity
Creating Dual School's identity began with designing their logo. Because they had no brand identity when we first worked with them, we took a hands-on approach in developing our ideas for the look and feel.
In addition to our usual process of research, meetings, and surveys, we also collaborated with the students, mentors, and teachers from the beginning through individual and group sessions. This boots-on-the-ground method allowed us to better understand how those involved viewed Dual School.
Dual School’s iconography allows simple communication of fundamental ideas with the help of color and imagery to focus on child-like excitement for new discovery.
“The Dual School branding and website site really capture what we are about. Thank you for making it so beautiful.”
Breaking the mold
We rooted Dual School’s branding in the foundations of education. The identity focuses on communicating through playful colors and sleek fonts to balance cues taken from the past with eyes firmly on the future.
Learning is different for each of us, and doesn’t always fit into predetermined curriculum or standardized tests. The logo forwards the idea of breaking the mold in education. The emphasis on “Dual” emphasizes the supplementary nature of Dual School as a compliment to the standard education, while the choice of primary colors represent fundamental ideas.
Creating a buzz around Dual School
Generating interest and establishing brand identity was critical in early events designed to recruit students, mentors, and investors.
After collaborating with students and those behind Dual School, we designed and printed marketing collateral, including stickers, banner stands, event invitations and programs. We also designed email templates and ran the digital campaign to track those attending.
If you’re a nonprofit looking to tell your story in new and engaging ways, our team at First Ascent will be more than happy to help. Contact us today and let’s get the conversation started!